🔗 Share this article

Users will soon have a fresh option that permits them to lessen the amount of AI-made content appearing in their feeds. This initiative comes as the service disclosed that it now features more than 1 billion content made with AI.

Testing and Rollout

The new functionality is being tested over the next few weeks before a global release. This development comes amid a surge in AI content, fueled by recent content generation software.

AI Content on Other Platforms

Recent reports that almost one in 10 of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a phrase for inferior, factory-style content that is frequently nonsensical or surreal.

“We know from our community that many people enjoy content made with AI tools, including AI artwork to educational videos, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” commented a spokesperson.

Volume and Proportions

The service shared that there are presently 1.3bn videos on its network labeled as AI-generated. In total, over 100 mn videos are added to the platform every day, making AI-generated material a limited part of its overall inventory.

Customizing Your Feed

Users will be able to decrease or raise the amount of AI-generated videos they view by using the topic control setting in the application and choosing AI-made media. Other topics that currently be controlled under the filter encompass news, clothing, beauty, and dance.

Content Labeling and Policies

The platform’s guidelines oblige content makers to identify “realistic” AI-generated content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any believable AI video that is unmarked can be removed under its user guidelines.

In addition, the app will now add an “AI-made” watermark to content produced via its own AI tools, or detected by an cross-platform project for identifying artificial media. This action is designed to help prevent users from attempting to circumvent the tagging system.

Educational Initiatives

TikTok is additionally establishing a two million dollar awareness program for specialists and organizations to create educational content about ethical AI use. This initiative will benefit charitable organizations specializing in training computer science.

Platform Protection

The video-sharing app has defended its content review process, during debate over intentions to make redundant hundreds of safety staff in the UK. The company is set to reduce a significant number of roles in its trust and safety team in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.

A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it gets reviewed by humans. TikTok reported a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its automated systems.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”